Futterklar currently contains no paid placements, active affiliate links or advertising network. First-party audience measurement is designed to work without advertising cookies or a persistent visitor identifier.
Funding principles
Future revenue may not buy topic selection, source assessment, safety boundaries or editorial ranking.
- Commission must not change the criteria or conclusion applied to a product or service.
- Free products, sponsorship and direct payment must be disclosed visibly.
- A paid position must never be presented as an editorial “best product”.
- Futterklar calculators, checklists or future paid services must be identified as Futterklar products.
How commercial links would be labelled
A general footer disclaimer is not enough. The label has to sit beside the affected link or module.
If a purchase were made, Futterklar could receive a commission at no additional cost to the reader.
Such links would also use rel="sponsored nofollow". The technical attribute does not replace the visible disclosure.
Data-minimised audience measurement
Futterklar measures aggregate use signals, not individual visitor profiles.
The system can count daily page views, 90% reading depth, completed calculator use and labelled outbound clicks. Page, broad referring source, campaign parameters, device category and country may be stored as aggregate totals.
- No analytics cookie or persistent visitor ID
- No storage of full IP addresses
- No names or email addresses in audience analytics
- No storage of entered dog weights or feeding values
- The internal analytics dashboard is access-protected
Extra protection for health and emergency content
Urgent safety information should not be mixed with sales pressure.
Poisoning, emergency and disease pages remain free of product calls to action. Therapeutic foods are not recommended because of commission. Where individual examination or professional planning is needed, that boundary is stated explicitly.
Editorial methodology
The source hierarchy, use of AI, review status and correction principles are documented separately.
Open methodology and sources